SEO Made Simple: A No-Tech Guide for Women in Small Business to Get Found on Google
If you’re a woman running a small business, you wear a lot of hats—CEO, customer service rep, social media manager, accountant, and sometimes even the janitor.
The last thing you want to worry about? A bunch of complicated SEO (Search Engine Optimization) tech jargon.
But here’s the truth: If people can’t find you on Google, you have a marketing strategy to work on.
The good news? You don’t need to be a tech wizard to improve your visibility online.
My thorough guide will break SEO down into simple, actionable steps you can use to get more eyes on your business without getting lost in confusing technical stuff (I know, it’s not that exciting)
What SEO Really Means If You Have No Idea What SEO Is
Let’s start super duper simple: SEO (Search Engine Optimization) is just a geeky way of saying "helping Google find and recommend your business when people search for what you offer."
Think about it—when was the last time you Googled something? You probably do it multiple times a day without even thinking about it.
Maybe you were looking for a cute coffee shop nearby, a skincare brand for sensitive skin, or a business coach. You typed in a few words, hit search, and boom—Google gave you a list of results.
Your goal is to make sure your business appears when people search for what you offer.
And no, you don’t need to code or spend thousands of dollars to do this. You just need to understand how to use the right words and strategies to show up where your customers are looking.
Easy Ways to Get Noticed Online
You don’t need to be an expert to start ranking on Google. Here are some quick, easy SEO strategies anyone can do and that can help you get found online:
✅ Claim Your Google Business Profile – This is the FIRST thing I tell local businesses to do to start their marketing. Only 50% of small businesses have done this. It’s FREE. It’s EASY and it’s important if you’re a local business (you serve customers in a local area)
If you haven’t already, head to Google Business Profile and set up your free listing. I’ll say it again - this is essential for getting found in local searches.
Make sure your business name, address, phone number, and website are accurate. Update it monthly with offers, pictures or FAQs.
✅ Use Your Location – If you’re a local business, add your city or neighborhood to your website and social media. Instead of just saying “Expert SEO Strategist ” say “Expert SEO Strategist in Vancouver BC”
✅ Write Like Your Customers Talk – If someone were looking for your products or services, what would they type into Google? Use those words naturally on your website and social media.
✅ Get More Reviews – Reviews are gold for SEO! Ask happy customers to leave a review on Google. More (positive) reviews help you rank higher.
The Power of Words: What to Say on Your Website
If your website is confusing or missing key details, Google won’t know what to rank it for—and customers won’t stick around. Here’s how to write content that works for both Google and your audience.
1. Use the Right Keywords
A “keyword” is just a phrase someone might type into Google to find your business. For example, if you sell homemade candles, people might search for:
“best soy candles for relaxation”
“handmade candles for gifts”
“non-toxic candles for home”
To find the right keywords, think about:
What would you search for if you were a customer?
What words do your customers use when they ask about your business?
Then, use those words naturally on your website—especially in your page titles, product descriptions, and blog posts.
2. Make Your Homepage Crystal Clear
The moment someone lands on your website, they should know:
✔️ Who you are
✔️ What you do
✔️ How they can buy from you
Example:
❌ Confusing: “Welcome to Moonbeam Creations! We believe in making your home feel cozy.”
✅ Clear & SEO-Friendly: “Moonbeam Creations: Handmade, non-toxic soy candles that make your home feel cozy. Shop our collection today!”
Google Loves You (If You Do This…)
Want Google to really notice you? These simple habits can make a big difference and they don’t take much time at all.
✅ Keep Your Website Fresh – Google loves updated content! Even just adding a new blog post or refreshing your homepage every few months helps. (I tell my clients at least once a month)
✅ Use Simple URLs – Your website address should be clear, like:
GOOD: www.yourbusiness.com/best-soy-candles
BAD: www.yourbusiness.com/page-id-34872
✅ Add Images (But Name Them Well!) – Instead of uploading a picture titled IMG_29382.jpg, rename it to something like handmade-soy-candle.jpg. This helps Google understand what the image is about. ALWAYS USE ALT tags too! Google can’t see your picture, Google needs descriptions!
✅ Make Sure Your Site Loads Fast – Slow websites frustrate visitors and hurt your Google ranking. Keep it simple—no oversized images or unnecessary features.
✅ Make It Mobile-Friendly – More than 55% of searches happen on phones now a days.
If your site is hard to use on mobile, you’re losing customers. Check your site on your phone and see how it looks!
Social Media & SEO: A Match Made In Marketing Heaven
Even though social media doesn’t directly impact SEO, it does help you get noticed and drive traffic to your website. Here’s how to use social media to boost your online presence:
🔥 Use Your Keywords in Captions & Bios – Describe what you do using real words people search for. Example: Instead of saying “Helping women shine ✨” in your Instagram bio, say “Helping women grow their small businesses with branding & marketing strategies.”
🔥 Link Back to Your Website – Always include your website link in your bio and posts. If you write a blog post, share it on social media!
🔥 Encourage Shares & Engagement – The more people interact with your content, the more Google sees your business as valuable. Ask questions, start conversations, and create content that makes people want to comment and share.
🔥 Pinterest = Secret SEO Goldmine – If your audience is on Pinterest, use it! Pinterest is technically a search engine, so pinning your content (with good keywords) can drive traffic to your site.
Bonus: Quick SEO Checklist for Busy Women
✅ Claim your Google Business Profile
✅ Add your location to your website & social media
✅ Use keywords your customers would actually search for
✅ Make your homepage clear & easy to understand
✅ Get reviews from happy customers
✅ Keep your website fresh with new content
✅ Use social media to drive traffic to your site
Final Words Of Encouragement: You’ve Got This!
SEO doesn’t have to be overwhelming or complicated. If you focus on making your website clear, using the right words, and being active online, you’ll naturally start ranking higher in searches.
Remember: You don’t need to be a tech expert to get found online. You just need to be consistent and use simple, smart strategies that work.
So go ahead—try out a few of these SEO tips today! Your future customers (and your business bank account) will thank you. 💖 Oh and if this still sounds super boring to you, you can also HIRE ME to do all this fun stuff for you. I’ll give your website a complimentary audit and give you some simple actionable tips for improvement!
Check ya later!