Meet Shalyn
I believe the therapy practices changing lives every single day should be as easy to find online, as they are exceptional at what they do.
I've always been drawn to people whose work is centred on caring for others.
Therapists, psychologists, counsellors and clinic owners dedicate their careers to supporting people through some of life's most challenging times.
That's why I chose to specialize in SEO for established therapy practices.
Instead of helping people directly, I help the practices they depend on build a search presence that reflects the quality of care they've spent years earning.
I'm the founder of SEO Shalyn Consulting Inc., a boutique consultancy that helps established therapy practices in competitive markets build long-term Google visibility through local search.
Why I Chose Therapy Practices
As I was building my consulting practice, I was already involved in supporting people through some of life's most challenging experiences.
I started volunteering with Alberni Hospice in 2023 - facilitating peer grief support groups, took on some contracts supporting hospices with their digital marketing strategy and worked with organizations that support family caregivers.
Those experiences reinforced something I've always known about myself: I find purpose in helping the people who spend their lives helping others.
Today, I do that differently.
Rather than providing direct care, I partner with therapy practices to strengthen their visibility on Google.
My role is to ensure that when someone is actively searching for support, they're able to discover the practices best aligned to help them.
My Approach
I don't believe real, sustainable growth comes from chasing algorithms or short-term SEO tactics.
It comes from building the underlying local search foundation that helps Google clearly understand your practice, your practitioners, your services, and your authority within your local market.
My work focuses on:
Local search structure
Google Business Profile optimization
Google Maps visibility
Multi-practitioner search structure
Local authority development
Search strategy for competitive markets
Every recommendation is designed to support long-term visibility, measurable business outcomes, and sustainable client acquisition - not simply higher rankings.
Who I Work With
I work exclusively with established practices that are ready to strengthen their long-term visibility and reduce their reliance on referrals and social media.
My clients typically include:
Psychologists
Therapy group practices
Established solo practitioners
Most have already built strong reputations within their communities. My role is to ensure their online presence reflects that reputation and helps them remain competitive in today's local search landscape.
More Than SEO
I will admit - I genuinely enjoy the strategy, the data, and understanding how search works. But SEO itself has never been the reason I chose this path.
What motivates me is knowing that better search visibility can help connect someone looking for support with a practice that has spent years developing the expertise to provide it.
Whether we're improving Google Maps visibility, strengthening practitioner search architecture, or building long-term local authority, the goal is always the same:
To help exceptional practices become easier to find by the people who need their services.
