Client Results
What happens when your Google presence starts catching up with your reputation
Most of the practices we work with aren’t starting from scratch.
They’ve been established for many years - they have a ton of experience, a strong professional reputation and clients are already finding them through referrals and word of mouth.
The problem is that Google doesn’t always reflect that.
My work is about closing that gap, and helping Google better understand the practice, it’s services and specialities, so more people can find it when they’re actually searching for help.
Here’s an example of what that can look like.
Growing from a solo therapy practice into a clinic.
This client was at an exciting stage of growth, she had built a successful solo therapy practice and was bringing on another practitioner, with plans to continue growing the team.
But when the business changes, the website and Google presence need to evolve with it.
Google still needs to understand: Is this one therapist? A clinic? What does the practice offer now? Who provides which services?
That’s what we worked on.
What we changed:
We started by adding a few new service pages to better reflect the expertise the new practitioner brought to the team.
We also added a Meet the Team page, so prospective clients (and Google!) could clearly understand who practices at the clinic.
And because this wasn’t planned as a one-person expansion, we created a Join the Team page to support future growth.
Then we turned our attention to Google.
The Google Profile was categorized as a “Counsellor” which made sense when she was operating as a solo practitioner. As the business grew into a clinic, we updated the primary category to Mental Health Service to better reflect the practice as a whole.
The goal was simple: make sure the practice she had built in real life was also clearly represented online.
What happened next?
Over the next few months, the practice started appearing more often in Google Search - and more people clicked through to the website.
+46.6% increase in Google Search visibility
+33.9% increase in clicks from Google Search
+166.7% Website clicks from their Google Business Profile (year over year)
In other words: more people were finding the practice on Google, and more were taking the next step to visit the website and learn about the clinic.
And that’s the bigger win here.
The practice now has a Google presence built around where the business is going, not where it used to be.
As new practitioners join, there’s already a clearer structure for Google - and prospective clients - to understand the team, the services they offer, and where each practitioner fits.
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“Shalyn is incredible! I reached out for her help to optimize my website. She was able to find out the areas in which my website could be improved and make the changes to my webpage to address the recommendations.
Also, there was an issue with my Google Reviews account and she was able to fix the issue so I did not lose all my reviews! That alone was amazing because I was getting nowhere!
Since implementing her expertise, the traffic on my website has increased significantly. I found her to be professional, punctual and knowledgeable. I am so happy I crossed paths with her. She is such a gem! Thank you so much for your help. Grateful! I highly recommend her services.”
-J.E. Registered Clinicial Counsellor
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“Shalyn has completely transformed my business! She built my website and set up my Google Business Profile. My online visibility soared, and I'm seeing fantastic results (booked out 6 months now).
Her team is incredibly helpful and creative.”
-D.T.
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“Shalyn helped me out as a new therapist, with a simple website and Google profile. I am now getting inquiries from Google”
-E.P.
Local Search Guidance for Established Therapy Practices
I work with established psychology & therapy practices competing in dense urban markets to strengthen their search visibility through structured strategy and long-term search infrastructure.
My work focuses on how practices appear in Google Maps, how service visibility is structured across a website, and how clinics compete consistently within local search results.
If you're exploring how search strategy applies to your practice, you can learn more about the framework behind this work and the two ways practices begin strengthening their search presence.