11 SEO TIPS you NEED to know so your website NEVER goes out of style
hi.
Let’s be real—your website should be like that special outfit you wear when you really, really, REALLY want to impress.
You wanna feel really proud about it, ya know?
You want it to look amazing, be memorable, and never go out of style, right?
But like clothing, websites go out of style.
They need to be updated and changed. That’s ok though, updates and changes FEEL GOOD 😍
Well, the secret to keeping your website fresh and fabulous is Search Engine Optimization
SEO, or Search Engine Optimization, is the process of making your website easier for potential customers to find you online.
You know when you go type something in Google to find some information?
In the SEO world, we call those “keywords” (MUCH more about these in another article)
By using the right keywords, improving your site’s speed, creating valuable content and making it user-friendly (mobile friendly TOO!), optimizing your website will help you attract more visitors, build brand awareness, and ultimately grow your business.
Whether you're running a boutique, a consulting service, or a creative business, these 11 SEO tips will help you boost your visibility, attract more customers, and keep your website ranking high in search results.
So, grab your diet pepsi, burrito in your fave blankie, and let's get your site in tip top shape
1. Prioritize Mobile Optimization
Ensure your website is mobile-friendly, as more than 50% of users access sites from mobile devices.
Use responsive design to make sure your site looks great on any screen size.
Google favors mobile-optimized sites, which means better rankings.
2. Speed Up Your Website
Page load speed matters—slow sites can lose visitors and hurt your SEO.
Compress images, use fast hosting, and reduce unnecessary plugins to improve site speed.
Aim for a load time under 3 seconds to keep users engaged.
3. Optimize for Local SEO
Claim and optimize your Google My Business listing for better local search visibility.
Use local keywords and create location-specific content to attract nearby customers.
Encourage reviews and interactions to boost credibility and rankings in your area.
4. Use Relevant Keywords
Perform keyword research to understand what your audience is searching for.
Incorporate those keywords naturally into your content, titles, meta descriptions, and URLs.
Avoid keyword stuffing—focus on readability and user experience.
5. Create Quality, Fresh Content
Regularly update your website with blog posts, news, and relevant articles.
Fresh content keeps your site active and signals to search engines that your site is up-to-date.
Focus on content that addresses your audience’s pain points and offers solutions.
6. Optimize Your Images
Use descriptive, keyword-rich filenames and ALT text for your images.
Compress images to maintain fast load times without sacrificing quality.
Visual content enhances user experience and can appear in Google image search results.
7. Build Internal Links
Link to other pages within your site to help users navigate easily and keep them engaged longer.
Internal links help search engines understand your site’s structure and improve SEO rankings.
Use descriptive anchor text to make links more user-friendly and helpful.
8. Focus on User Experience (UX)
Make your website easy to navigate, visually appealing, and user-friendly.
Ensure calls to action (CTAs) are clear, buttons are easy to find, and content is readable.
Great UX encourages visitors to stay longer and return, improving your SEO.
9. Secure Your Website with HTTPS
Make sure your website uses HTTPS to keep user data secure and improve your search engine rankings.
Google gives preference to secure websites, and it builds trust with your audience.
Most hosting services offer free or affordable SSL certificates.
10. Utilize Social Media
Promote your website content across social media platforms to drive traffic.
Social signals like shares, likes, and comments indirectly boost your SEO.
Engage with your audience regularly to build brand visibility and trust.
11. Track and Analyze Your SEO Performance
Use tools like Google Analytics and Google Search Console to monitor your traffic and rankings.
Regularly analyze what’s working and where you need to improve.
Adjust your SEO strategies based on data to stay ahead in search results.
There are over 200 ranking signals Google used to crawl, index and rank your website so there are plenty more we can talk about in upcoming articles, but imho - these are a good starting point.