Easy Local SEO Tactics That Help Wellness Pros Get Found & Booked Through Google
I bet you’ve built a strong wellness business with happy clients, steady referrals and even a bit of Instagram visibility.
But we both know referrals slow down and social media reach fades fast.
Meanwhile, your ideal clients are out there Googling things like “trauma therapist in Vancouver” or “reiki practitioner near me,” and if your business isn’t showing up, you’re missing the biggest opportunity for consistent, aligned bookings. It’s time to fix that!
Before we dive in, grab your free Local SEO Visibility Checklist . It breaks down everything in this blog into a simple step-by-step checklist that you can start implementing today.
Once you’ve got that, let’s walk through the exact Local SEO steps that help wellness practitioners get found and booked through Google.
Optimize Your Google Business Profile for Local Search Visibility
Your Google Business Profile is basically your digital storefront for local clients. Whether you work out of Kitsilano, Mount Pleasant, a cozy home studio, or fully online, this profile tells Google who you help and why your services matter.
Start with the essentials
• Choose the right primary category
This is one of the biggest ranking factors. Pick the category that best matches what you actually offer.
Massage therapist. Counsellor. Acupuncturist. Breathwork facilitator. Nutritionist.
Make it really obvious and clear.
Google doesn’t read between the lines or makes any assumptions.
• Write a keyword rich description
Tell Google exactly who you support and where you work.
Something like:
“I provide breathwork sessions in Vancouver that help men and women ease stress, release anxiety and clear stored trauma from the body.”
Keep it simple, clear and searchable.
• Upload 3 original photos (don’t forget to add ALT TAGS)
Photos of yourself, your treatment room, your tools, and anything related to your practice.
Google and clients both love visually seeing what you do.
• Fill in everything as complete as you can.
Hours, booking link, services list and contact info. If anything is missing or inconsistent, Google holds back on visibility.
Think of this step as making your GBP look alive, active and trustworthy. Google AND your future clients notice when you put effort into this.
Use Local SEO Keywords Your Clients Actually Search
Wellness pros love a unique title, and honestly, me too.
But Google does not get creative job names. It only understands the words people type when they’re stressed and searching for support.
So even if your biz has an amazing name that encompasses everything you offer, you still need to show up for the search terms that actually match your services.
A few simple keyword steps
• List your top services and attach location phrases
“Reiki therapist Vancouver”
“Somatic therapy Kitsilano”
“Prenatal massage Vancouver BC”
• Add these naturally into your Google Business Profile
Place them in your service descriptions, not in a spammy way, but in a “this is how clients talk” way.
• Use Google’s People Also Search section
Search for your service > scroll down to the bottom and you’ll see the “People Also Search” section. Thanks Google for the free SEO data!
This is one of the easiest ways to find what search terms your ideal client is using to find someone like you.
Build Local Authority So Google Trusts Your Wellness Biz
Once your profile is clear and your keywords make sense, Google looks for signals that you’re active and trustworthy. Think of this step as building your wellness street cred online.
Build authority with simple habits
• Send review requests to past clients
Ideally, get in the habit of sending a review request when invoicing a client but don’t be afraid to reach out to your previous clients (most will be happy to give you a review!).
Encourage them to be specific with the type of service they received, where they received it and how it helped. Of course, you can’t tell them exactly what to say but it will encourage them to use the key phrases naturally in their review.
• Add your business to 2 local directories
Wellness directories, neighbourhood business listings or any relevant, reputable directory.
This creates backlinks that help your rankings.
Some quick examples include: Better Business Bureau, Yelp, and Vancouver Business Directory.
• Link your GBP everywhere
Your website footer, Instagram bio, email signature and newsletters.
Make it easy for clients and Google to find your most important profile.
BONUS: Measure What’s Actually Working (Data ALWAYS Beats Guessing)
Wellness pros are intuitive by nature, but SEO needs a little less intuition and a little more measurement. This includes setting up Google Analytics and Google Search Console. These are necessary.
Your monthly SEO check-in
• Open the Performance tab inside your Google Business Profile
This is where all your visibility data lives.
• Track calls, clicks and profile views
If these are growing month over month, you’re on the right track. If not then some improvements need to be made.
• Look at your top search terms
These show you exactly what people typed before they chose you.
Use this info to improve your website, update your GBP description or create helpful content.
Data gives you clarity on what to keep doing and what needs to be improved for better local rankings.
Ready to Get Found and Booked Through Google?
These simple Local SEO steps are the foundation of strong visibility for wellness practitioners, service providers and local businesses who want steady, aligned clients without the overwhelm.
Start small. Stay consistent. Use the free checklist to keep everything organized. You’ll be surprised how quickly Google starts paying attention once these pieces are in place.
👉 Download your FREE Local SEO Visibility Checklist so you can implement every step with confidence.
If this all still sounds a bit confusing then Grab a FREE WEBSITE AUDIT and I’ll show you what’s currently working for you, what’s missing and how to improve your local rankings.
Your ideal clients are already searching for someone like you. Let’s make sure they can actually find you.
Talk soon
