Local SEO for Vancouver Wellness & Service Businesses: The Stress-Free Marketing Hack You’re Missing
Sooo you’ve proably already launched the wellness business in Vancouver you only dreamed about 5 years ago.
Maybe you're a yoga teacher, health coach, massage therapist, or run a creative service business like photography or bookkeeping.
Your website looks pretty. Your branding is polished. Your Instagram grid is looking aligned and perfect.
But still… no steady leads. You are still depending on referrals and word-of-mouth and it doesn’t feel like Google even knows you exist.
I’ve literally been exactly where you are. My first business was a social media marketing business. I thought once I built the website and had the social media profiles going, clients would just flood in. I was wrong.
Why Marketing Feels Like a Grind
If you're a woman entrepreneur running a service-based or wellness business in Vancouver, you already know all too well:
Social media is important but it can really drain your time and energy if you don’t have a strategy (even then, it can still be EXHAUSTING)
Algorithms change without warning
You feel some FOMO like you constantly need to “show up” online to stay relevant
I’m going to be brutally honest with you: Contrary to popular belief, social media IS NOT the best way to get found and consistently booked online.
I’m a huge fan of working smarter, not hard - so I’m going to share a lesser know, but more sustainable, aligned way to market your business.
What If Clients Came To You?
That’s exactly what Local SEO achieves.
Instead of you constantly hustlin’ on social media, DMing, commenting and chasing potential clients, local SEO helps those ideal clients find YOU. And it’s working even while you're off the grid, hiking in somewhere relaxing or sipping an iced coffee at English Bay.
Picture this:
Your website working while you sleep
A digital storefront that’s always open
A calm, steady stream of leads - no ads, no reels, no burnout.
When someone Googles “nutritionist in Vancouver” or “Massage Therapist in Yaletown,” local SEO helps YOUR business show up.
So, How Does Local SEO Work?
Local SEO helps your business show up in Google Search and Google Maps when people in your area search for the services you offer.
It’s like the digital version of “word of mouth,” but on Google, 24/7 (AWESOME)
1. Claim + Optimize Your Google Business Profile IS KEY!
Your GBP is one of the most powerful (and free) and underutilized tools for showing up in local searches.
It’s so awesome, if you are just starting a business - you could skip the website and JUST set this up. Seriously.
After you claim your Google Business Profile (you may need video verification!) you’ll want to 100% complete your profile with:
Accurate business name + location
Hours
Photos (especially of your workspace or you working with clients)
Services + keywords (more on that below)
Client reviews
My Hot Tip: Include keywords like "Massage Therapist in Vancouver" or "Online Health Coach Serving Vancouver Clients" in your GBP service descriptions. Using these on your website is an extra bonus.
2. Use Vancouver-Specific Keywords on Your Website
Use location-based keywords that your clients are already searching for, like:
“Reiki practitioner in Vancouver”
“Yoga classes Kitsilano”
“Business coach Vancouver for women”
“Photographer for wellness brands Vancouver”
Include them naturally into your home page, service pages, blog posts and FAQs. DO NOT KEYWORD STUFF, Google does NOT like this.
3. Create Helpful Content That Builds Trust
SEO isn’t just about keywords. It’s about actual helpful connection with other humans.
You probably get a lot of common questions when it comes to your business. Use these for content.
Write blog posts or FAQs that answer the questions your clients Google (or ask you) like:
“Do you offer virtual coaching in Vancouver?”
“What’s the difference between Reiki and energy healing?”
“How do I choose the right wellness coach?”
Googles LOVES helpful, relevant people-first Q & A’s (so does AI!) This positions you as the knowledgable go-to expert in your niche - right here in the city you serve.
Why Local SEO Aligns With a Wellness Mindset
You preach balance, alignment, and sustainability to your clients, so why shouldn’t your marketing reflect that too?
Local SEO is slow, steady, and sustainable - just like a wellness journey.
It allows you to:
Show up for your clients without chasing the algorithm
Build long-term visibility without burnout
Let your website and Google Business Profile do the heavy lifting
Sooo, Get Ready To Be Found by Your Ideal Clients in Vancouver
Local SEO is the stress-free marketing hack MOST Vancouver wellness and service providers are missing.
Because, none of you wanna continue hustlin’ for attention. It’s just a steady, aligned way to grow your business - while staying in flow.
👉 Ready to see how your site’s performing? Get your free local SEO audit here and let’s make your marketing work 24/7 MINUS the stress.
talk soon!
