How Grief Facilitation Made Me a More Heart-Centered Business Owner

Volunteering as a grief facilitator with hospice changed how I lead, communicate and build my business.

In this deeply personal post, I share how holding space for loss taught me to lead with empathy, embrace vulnerability and create a purpose-driven business rooted in connection, mindfulness and presence.

Still wondering if SEO is actually worth it for your small business?

As the founder of SEO Shalyn, a Vancouver SEO company specializing in local SEO and marketing for women entrepreneurs, I’ve been exactly where you are - launching a great brand, hitting “publish,” and then NOTHING.

In this post, I break down what SEO really is, why it matters more than ever for small businesses (especially women-led ones), and how it can help you grow sustainably - without relying on social media alone.

Whether you're DIY-ing your digital strategy or thinking about hiring help, this is the post to read first.

5 Things I Do Every Month to Keep My Website + Online Presence Fresh (and Bringing in Clients!)

If your website and socials have been sitting untouched for weeks (or, let’s be real, months), you’re probably missing out on dream clients who are literally searching for someone like you. As an SEO and website consultant for women entrepreneurs, I’ve learned that a consistent digital refresh isn’t just nice to have—it’s non-negotiable.

In this post, I’m sharing the exact 5-step checklist I use every single month to keep my online presence active, aligned, and optimized to attract high-quality leads. From auditing your website and updating your Google Business Profile to checking your analytics and creating strategic content—this guide will help you stay visible and feel confident showing up online.

Ready to spring clean your digital life and start bringing in aligned clients with less effort? Let’s go.