Still Wondering If SEO Is Worth It? Small Business Owners, Read This First!
Still wondering if SEO is actually worth it for your small business?
As the founder of SEO Shalyn, a Vancouver SEO company specializing in local SEO and marketing for women entrepreneurs, I’ve been exactly where you are - launching a great brand, hitting “publish,” and then NOTHING.
In this post, I break down what SEO really is, why it matters more than ever for small businesses (especially women-led ones), and how it can help you grow sustainably - without relying on social media alone.
Whether you're DIY-ing your digital strategy or thinking about hiring help, this is the post to read first.
5 Things I Do EVERY Month to Keep My Website + Online Presence Fresh (and Bringing in Clients!)
5 Things I Do Every Month to Keep My Website + Online Presence Fresh (and Bringing in Clients!)
If your website and socials have been sitting untouched for weeks (or, let’s be real, months), you’re probably missing out on dream clients who are literally searching for someone like you. As an SEO and website consultant for women entrepreneurs, I’ve learned that a consistent digital refresh isn’t just nice to have—it’s non-negotiable.
In this post, I’m sharing the exact 5-step checklist I use every single month to keep my online presence active, aligned, and optimized to attract high-quality leads. From auditing your website and updating your Google Business Profile to checking your analytics and creating strategic content—this guide will help you stay visible and feel confident showing up online.
Ready to spring clean your digital life and start bringing in aligned clients with less effort? Let’s go.
3 Local Marketing Must-Haves Every Woman in Business Needs to Know (Like, Yesterday)
Starting or running a local business? Whether you're a therapist, boutique owner, or beauty boss, there are 3 local marketing must-haves that are non-negotiable in 2025: a fully optimized Google Business Profile, a sprinkle of beginner-friendly local SEO, and reviews that do the talking for you. In this post, we break it all down—no jargon, no stress, just real talk and actionable tips to help your business show up, stand out, and thrive in your local area. Marketing doesn't have to feel overwhelming... let’s make it fun and powerful, together!